This broadcast spot for DraftKings Casino brought the "Holidays on the House" campaign to life during the biggest season of the year for DraftKings Casino. The concept: a magical old book creaks open and unfolds into a full DraftKings Casino world. Stockings spill over with games, snow flakes falling, holiday slots and casino titles play inside the scenes, and a "Play $5, Get $100 Instantly" offer rises right out of the present box. It builds to a rapid page-flip finale that fans through hundreds of game tiles in seconds, displaying  just how much variety there is to choose from.

I built the entire world in Cinema 4D, the book, the pages, and all the casino tiles, then brought it to life in After Effects. It was a true team effort, with storyboards from an art director, copy from a copywriter, and professional voiceover, and it went through dozens of versions across different offers and runtimes. The spot ran on broadcast television in states across the US, so the stakes and the scrutiny were high, and it took a lot of iteration and more than a few long nights to get right. It's one of the projects I'm proudest of. Stakeholders loved the result, and it performed well for the business.