This hype video promoted DraftKings Sportsbook through a long-running UFC partnership, showcasing a set of new products at the time: Same Game Parlays, championship futures, and paid pools. It was a chance to get genuinely creative and push the energy hard.

Working with real UFC fight footage, I layered effects and treatments over the action to punch up key moments and match the intensity of the sport. Lots of subtle camera shakes, flashing lights, and single-frame inverted flashes to give it a raw, combative edge. The goal was to make every hit and every moment feel electric.

Built in After Effects, developed alongside an art director and copywriter with in-house voiceover talent.